West Midlands Business Festival

This hands-on workshop explores how Artificial Intelligence can transform customer engagement across industries.

Participants will learn practical tools, strategies and real-world applications to enhance customer satisfaction, streamline communication and personalised experiences using AI-driven technologies.

Objectives:

• Understand key AI concepts in customer experience.
• Learn how chatbots, sentiment analysis and predictive analytics improve interactions.
• Discover ethical and data privacy best practices.
• Design and test AI-based customer service solutions.

Content:

• Introduction to AI - Customer experience, current trends and benefits.
• AI Tools and Platforms - Overview of top technologies for customer engagement.
• Interactive Demo Building - An AI chatbot for customer support.
• Data & Ethics - Ensuring responsible AI use.
• Group Activity Designing - AI enhanced customer journeys.
• Q&A and Networking Session - Share insights and resources.

An event for customer service leaders, marketers, product managers and innovation teams seeking to leverage AI to enhance customer satisfaction, loyalty and operational efficiency.

Book your place now

Location

SWEDA, The Business Centre, Church Street, West Bromwich, West Midlands, B70 8RP