West Midlands Business Festival

Birmingham shows up online in a way that feels real, warm and unmistakably local. Brummies react with humour, honesty and community spirit, and this shapes what performs well on social media.

In this session, Lindi Mngaza, Managing Director of Explode Social Media, explores what makes Birmingham’s online behaviour unique and how businesses can use this understanding to build trust and genuine engagement.

Lindi is an experienced speaker and recently appeared on Good Morning Britain discussing people centred leadership and authentic communication. She will share the themes that spark conversation, the content styles Brummies naturally respond to and simple ways businesses can create posts that feel natural to the region.

The session focuses on practical, human insight that reflects how people in the West Midlands truly communicate.

The event agenda includes a short welcome, an overview of Birmingham’s digital culture, examples of high performing local content, practical tips for audience connection and a Q&A.

 Attendees will leave with useful ideas they can apply immediately and a clearer view of how to show up online in a way that reflects Birmingham’s true voice.

Book Your Place Now

Location

Explode Social Media, WeWork, 55 Colmore Row, Birmingham, West Midlands, B3 2AA