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West Midlands Business Festival

Smarter Business: Practical ways for SMEs to boost efficiency and growth

05 February 2026 | 09:00 to 12:00
Location: Coventry College, 50 Swanswell St, Coventry, West Midlands, CV1 5DG

AI, New Technologies & Innovation

An event brought to you by Coventry College (the lead partner of a four FE college collaboration for the Innovate UK FEIF Project) to help SMEs across Coventry & Warwickshire and the wider West Midlands, to understand and apply Artificial Intelligence to improve productivity, efficiency and competitiveness - From simple tools to advanced sector-specific solutions.

This event will:

  • Demystify AI for SMEs - Explore what AI means in practical business terms - from admin automation to smart data use. By utilising SMEs and experts that can demonstrate how simple applications can start to transform change and efficiency.
  • Demonstrate live case studies across all sectors (with some focus on Automotive, Construction, Advanced Manufacturing, Digital) showing how AI is already improving operations and outcomes.
  • Connect Regional Strengths - Link AI adoption to local innovation, training, and business support ecosystems within Coventry & Warwickshire and the West Midlands.
  • Encourage Collaboration and Innovation - Bring together businesses, educators, and regional partners to share ideas, experiences, and opportunities for future growth through digital and AI innovation.

An event suitable for SMEs and influencers and organisations supporting SMEs.

Book Your Place Now


Location

Coventry College, 50 Swanswell St, Coventry, West Midlands, CV1 5DG