PR Masterclass: Showcasing the effectiveness of PR to help boost business reputation
04 February 2026 | 17:30 to 19:30
Location: Leopard Co, 14 Bennetts Hill, Birmingham, West Midlands, B2 5RS
Join Leopard Co and Bevan Brittan for a focused and insight-rich evening hosted by the Chartered Institute of Public Relations (CIPR) Midlands, created to show the real, measurable value of PR in building reputation and driving organisational success.
This PR Masterclass will feature five speakers, each presenting an award-winning PR campaign that has delivered proven impact across consumer, corporate or public sector audiences.
The purpose of the event is to give PR, marketing and communications professionals a clear view of what excellence looks like in practice.
Through concrete case studies, attendees will see how strategic planning, creative storytelling, smart media execution and effective evaluation come together to shape public perception and strengthen trust.
Each speaker will walk through their objective, approach, tactics and results, offering practical lessons that can be applied immediately to your own work.
The session is designed to be useful, accessible and energising – ideal for anyone looking to sharpen their professional skills, gather inspiration and understand how to demonstrate the ROI of PR more confidently within their organisation.
- Speakers: Five award-winning PR practitioners
- Cost: Free
- Extras: Drinks and nibbles provided
- A great opportunity to learn, connect and celebrate the strength of PR in the Midlands.
Location
Leopard Co, 14 Bennetts Hill, Birmingham, West Midlands, B2 5RS
