West Midlands Business Festival

TikTok is no longer just a platform for entertainment – it has become a powerful sales and marketing channel.

This session will break down how businesses and creators can use TikTok strategically to sell products, services, and expertise without needing a large following or expensive ad budgets. Attendees will learn practical monetisation strategies including how to use TikTok Shop, affiliate marketing, and influencer collaborations to drive sales.

The event will cover how TikTok’s algorithm works for commercial content, what types of videos convert viewers into customers, and how to create authentic content that builds trust while promoting offers. The workshop will also explore how local businesses can collaborate with creators, how service-based businesses can monetise through education and expertise, and common mistakes to avoid when selling on TikTok.

By the end of the session, attendees will leave with clear, actionable steps, content ideas, and monetisation pathways they can apply immediately to their own TikTok presence, helping them grow visibility, engagement, and sales.

Book your place now

Location

Initiative for Social Enterprise, 249a Ladypool Road, Birmingham, B12 8LF