West Midlands Business Festival

This event, delivered in partnership with the Institute of Practitioners in Advertising (IPA), distils the latest findings from the Ehrenberg-Bass Institute, Les Binet & Peter Field, and LinkedIn’s B2B Institute into a practical, science-based playbook any business can use.

Leopard Co will explore how the most effective B2B marketers combine marketing science with behavioural science to drive growth – from excess Share of Voice and broad reach, to winning new customers, building mental availability and using emotion to influence decisions.

Leopard Co will demonstrate how these principles underpin BxROAR – Behavioural Science × Research:

• Opportunity
• Activation
• Results framework – helping businesses become easier to think of, easier to choose and easier to buy from.

Leopard Co will share Midlands case studies showing how SMEs are already outperforming larger competitors through evidence-led strategy and behavioural insight.

The IPA will explain why IPA member agencies consistently deliver stronger commercial outcomes and how high standards in creativity, planning and accountability directly support business growth.

Event Format: Drinks, food, high-impact insights and proper networking Leave with a clear, science-backed plan to grow your business faster in 2026.

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Location

Leopard Co, 14 Bennetts Hill, Birmingham, B2 5RS