West Midlands Business Festival

How to protect, adapt, and position your brand so it resonates across borders.

Sponsored by Turkish Airlines

This is the second in our 2026 Global Brunch series; a practical and interactive session exploring how businesses can successfully take their brand globally while navigating the challenges of international markets and unlocking opportunities for growth without limits.

Expanding your brand overseas can open the door to extraordinary possibilities, but it also brings new complexities. From cultural interpretation and local perception to trademark protection and avoiding messages being “lost in translation,” it’s essential to understand how to adapt your brand without losing its identity.

This session will offer practical insights and advice on how to protect, position, and grow your brand globally. You’ll hear from experts who have guided companies through cultural adaptation, safeguarded intellectual property, maintained brand integrity in competitive markets, and supported teams through ambitious international expansion.

Why attend?

• Understand how cultural nuances, language and local market expectations can shape brand perception and how to get it right.
• Learn the essentials of international trademark registration and intellectual property.
• Discover how to tailor your messaging, design and tone to resonate locally while keeping your brand consistent.
• Hear real-world stories and practical tips from brands that have successfully expanded across borders.

Speakers:

• Marina Ibrahim, FOUNDER & CULTURAL AGILITY EXPERT, GLOBILITY INSIGHTS
• Elisabeth Lewis-Jones, CEO, Liquid
• Andrew Milton, MANAGING DIRECTOR AND CO-OWNER, RBL BRAND AGENCY
  

Book your place now

Location

Albert Schloss, 1 Chamberlain Square, Birmingham, West Midlands, B3 3AX