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West Midlands Business Festival

FinditinBirmingham’s BIG Buyers Brunch: Transforming East Birmingham - The Sports Quarter and Beyond

12 February 2026 | 08:45 to 12:00
Location: Birmingham City Football Club, At Andrew's @ Knighthead Park, Cattell Road, Birmingham, West Midlands, B9 4RL

Birmingham has scored transformative investment that is reshaping the city, with the development of the new Sports Quarter in East Birmingham - one of the most ambitious regeneration programmes the region has ever seen.

Centred around Birmingham City FC’s new stadium and a vibrant, mixed-use destination, the Sports Quarter will deliver world-class sport, entertainment, homes, transport links and community facilities.

This FinditinBirmingham event takes place at the very heart of that transformation at St Andrew’s @ Knighthead Park, offering a unique opportunity to hear directly from those leading the vision and delivering the projects that will redefine East Birmingham and the city beyond.

We’re proud to be hosting this event as part of the West Midlands Business Festival, bringing together key organisations involved in shaping one of Birmingham’s most ambitious regeneration programmes.

Hear directly from leading developers, transport partners and project teams before taking part in a Meet the Buyer Networking Brunch with major contractors and infrastructure providers.

Why attend?

  • Gain insight into one of Birmingham’s most significant regeneration projects.
  • Hear from Nick Smith, Head of Instructure, Birmingham City Football Club.
  • Get the inside view on future plans, timelines and opportunities.
  • Connect with major buyers and decision-makers across construction, infrastructure and development.
  • Network with businesses actively working on projects across the city.
  • BIG speaker and buyer announcements coming soon!

This event is ideal for SMEs, consultants and suppliers looking to engage with large-scale regeneration and infrastructure programmes in Birmingham.

Venue Partner: Birmingham City Football Club, St Andrew's @ Knighthead Park

Birmingham City FC is at the centre of this ambitious regeneration project. Backed by Knighthead, the new Eastside Sports Quarter will deliver a landmark 62,000-seat stadium alongside major mixed-use development, new transport links and thousands of jobs. Designed by world-renowned architects and supported by public investment, the project will create significant opportunities for businesses and suppliers while putting Birmingham firmly on the global stage.

Nick Smith will be at the event to share direct insight into the project and outline what this major development means for the region.

To join a waiting list for this event, please email info@finditin.co.uk

Book your place now


Location

Birmingham City Football Club, At Andrew's @ Knighthead Park, Cattell Road, Birmingham, West Midlands, B9 4RL